Chatbot has become a buzzword lately so much so that you start thinking that is it worth investing in chatbots or is it just a bubble that will burst soon? You start to hear success stories of businesses who have implemented chatbots successfully and saved a lot of money in the process.
You read statistics such as
- 85% of all customer interaction is projected to take place without a human agent by 2020.
- 63% people prefer messaging an online chatbot to communicate with a business.
Your curiosity grows, and you decided to give chatbot a try. You have decided to create a chatbot for your website and created some of the best scripts and all your test conversion worked fine. Now, you want to facilitate your website visitors and boost your website conversions with chatbots. How can you do it?
In this article, you will learn about six chatbot design techniques that will help you boost your website conversion by implementing chatbots on your website.
1. Use A Human Representative Image
Yes, you are using chatbot but that does not necessarily mean that you should tell your website visitors about it. To make them feel right at home, you should use a human representative image even if you are using chatbot. This will give them a feeling that they are communicating with a real human being. They will be more willing to start a conversation when they see a human face instead of a robotic one.
2. Place Your Chatbots Intelligently
You spend a lot of time on creating a chatbot for your website, but all your effort will go down the drain if you place the chatbot at the wrong location on your website. Imagine visiting a website to purchase an item but you need certain information before making the purchase. As soon as you land on the website, the chat window opens with a welcome message. Unfortunately, it ends up blocking the product, prices, and menu, what will be your first reaction be? To close it, right. That is what happens with most wrongly placed chatbots. If you don’t want that to happen to your website’s chatbot, you need to make sure you place it at a place where it does not obstruct the user’s view or hampers the user experience in any way.
3. Choose the Right Colors
Colors are more powerful than we think. It can affect your website visitors in more ways than you think. Using the right colors for chatbot is equally important as it will have a direct impact on the way users interact with your chatbot. Using contrasting colors or colors that align with your website theme and color scheme will make your chatbot more prominent. In order to engage visitors, you need to bring your chatbot to the limelight and by using contrasting colors you can do that easily.
The choice of colors also depends on the type of business you are doing. For instance, you are selling office chairs for business executives and using the color pink, it will put off your visitors. Use a color that aligns with your brand personality. Branex – A Professional website design agency takes all these factors into account when creating chatbots for your business.
4. Use Text In Your Chatbot Design
Just like colors, text incorporated into your chatbot design can make a big difference. Words have power and you can use it to your advantage. Just tell your website visitors what to do next and they will be more willing to interact with your business. Most people abandon your website because they can not figure out how to navigate it or could not find the information they are looking for.
Using statements such as “Ask a question” or “chat with us” or something alike will help you grab user attention and they will start to chat with your chatbot. Don’t rely solely on scripts, put yourself in your target audience’s shoes and think about the problem they might encounter when visiting your website. How you can help them? This will assist you in coming up with relevant responses and deliver great customer support and service, which would eventually translate into more satisfied customers.
5. Add Company Logo
Your company logo is not just an image. It is your brand identity, it is the face of your brand people recognize your brand with. Your customers are connected to your products through your brand logo. Adding the company’s logo to your chatbot will give the feeling that your users are interacting with the company representatives. This can prove to be a great alternative especially if you are not using an image of a human on chatbot. Secondly, using your company’s logo will connect to your website branding.
6. Decide When To Trigger Chatbot
How long does an average user stay on your website? The answer to this question varies from user to user but with dwindling user attention spans it is usually lower unless you grab their attention straight away. For instance, you run a law firm website and your users want to acquire information about your law firms and lawyers. This means that they will spend more time on your website.
On the other hand, the time the user will spend on E-commerce website will be different whether they want to know about the product or want to purchase it. Therefore, it is important to consider the type of visitors and the time they spend on your website and then decide when to launch the chatbot window. Your focus should be on providing value so the chatbot should open at the right time to grab their attention.
If the window opens too soon, a user will close it as it is distracting them and hampering their user experience. If the chatbot window opens too late, the user will ignore it and leave your website because they have achieved their goal for visiting your website by then, so it should be perfectly timed for best results.
Which design technique do you use to incorporate chatbots in your web design? Feel free to share it with us in the comments section below.